Ecomilli
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Client
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Timeline
Ecomilli is a sustainable e-commerce marketplace built to help people discover and buy eco-friendly products in one place. The platform brings together a wide product range like- clothing, cosmetics, baby items, cleaning supplies, supplements, and handmade goods while organizing them around clear environmental and social values such as clean air, water preservation, and wellness. Beyond shopping, Ecomilli also supports conscious decision-making through educational content, climate news, and lifestyle resources. The UX challenge was creating a browsing and purchasing experience that feels simple and familiar like a modern e-commerce site, while still communicating the brand’s mission and helping users understand the impact behind each product category.
I designed a mobile-first experience that combines sustainable shopping with education and community sharing. The app was structured around four core modules—Superstore, Podcast, Community, and Reshare—so users can discover eco-friendly products, learn through content, and engage with others without switching platforms. UX decisions focused on clear navigation, fast product browsing, and lightweight content layouts that make sustainable living feel practical and easy, not complicated.
Delivered a mobile app design that improved product discovery, supported content-driven engagement, and created a clear structure for shopping, learning, and community interaction in one experience.
Introduces the app’s purpose, sets user preferences, and guides first-time users into shopping, content, and community without friction.
The app’s main entry screen that highlights featured products, new content, and quick access to Superstore, Podcast, Community, and Reshare in one scroll.
A guided search flow that helps users quickly find eco-friendly products, podcast and content using keywords.
A space for users to share sustainable lifestyle posts, product experiences, tips, and discussions to build trust through real people.
The core marketplace experience for browsing eco-friendly products by category, filters, searching, and purchasing through a smooth mobile flow.
Educational content hub where users explore sustainability topics through episodes, with clear discovery and easy listening experience.
A sharing feature that lets users repost products and sustainability content, helping spread awareness and drive community engagement.
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