Riverblue
Role
Client
Services
Timeline
Riverblue is a multivendor B2B2C e-commerce ecosystem built to manage a growing marketplace from a single admin platform. The system supports merchant onboarding, product and category control, order tracking, promotions, inventory oversight, and payout workflows. The main UX challenge was organizing high-volume marketplace operations into a clear interface that helps admins monitor sales performance, resolve issues quickly, and manage merchants across multiple industries.
I designed an admin-first web experience focused on clarity, speed, and decision-making. The dashboard used a structured KPI layout and simplified analytics to help admins understand platform health at a glance. Core workflows—merchant management, orders, inventory, promotions, and payouts—were designed with consistent patterns, searchable tables, and status-based views to reduce time spent switching between screens. Financial modules were given strong visibility in navigation to support trust and reduce payout-related friction for merchants.
Improved admin visibility and workflow speed across merchant management, orders, inventory, promotions,payouts supporting, merchants and marketplace sales.
Central hub to review, approve, manage, and support merchants with performance and account details.
End-to-end order tracking with status updates, issue handling, and fulfillment monitoring across vendors.
Structured main category and subcategoy management to keep products organized, searchable, and consistent across the marketplace.
Customer management view with profiles, order history, and support context for faster issue resolution.
Invoice generation and tracking for orders and transactions, supporting reporting and financial documentation.
Tools to manage homepage banners and promotional visuals to support campaigns and seasonal updates.
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